01.30.07
‘Age of Venacular Video’?
There is a very interesting blog entry by Tom Sherman about Venacular Video. In it Tom defines Venacular video as:
video is the vernacular form of the era–it is the common and everyday way that people communicate. Video is the way people place themselves at events and describe what happened. In existential terms, video has become everyperson’s POV (point of view). It is an instrument for framing existence and identity.
In other words, site’s like YouTube are just beginning to show us how powerful amateur video can be for self expression. So what are some common attributes – both now and the near future – of venacular video?
Displayed recordings will continue to be shorter and shorter in duration, as television time, compressed by the demands of advertising, has socially engineered shorter and shorter attention spans. Video-phone transmissions, initially limited by bandwidth, will radically shorten video clips.
The use of canned music will prevail. Look at advertising. Short, efficient messages, post-conceptual campaigns, are sold on the back of hit music.
Recombinant work will be more and more common. Sampling and the repeat structures of pop music will be emulated in the repetitive deconstruction of popular culture. Collage, montage and the quick-and-dirty efficiency of recombinant forms are driven by the romantic, Robin Hood-like efforts of the copyleft movement.
Real-time, on-the-fly voiceovers will replace scripted narratives . Personal, on-site journalism and video diaries will proliferate.
Just curious – is anyone here working with video? Online webcam journals? YouTube clips?